Shane Evans

speaker

329 appearances 1 recordings 1 series first heard Mar 2019 last heard Mar 2019

Shane Evans’s voice in public audio — every appearance, attributed to the second.

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Franchise Today · Taking Her Passion for Entrepreneurship, to New Heights · 6 Mar 2019 podcast

So I think that's really, you know, the value proposition uh is

is it's it's that overall value that you get based on price, based on convenience, based on professionalism, and based on just really getting a spa like experience at a very affordable price.

It's very, very broad.

As a matter of fact, we were very intentional in the beginning stages of the business um in how we developed the overall

you know, the the the build out, the experience that a guest has.

We we did not want to alienate any particular customer.

In the past, you know, it was really kind of salons and spas that offered massage treatments and body treatments.

And I I think that at at that time that uh the male population might have felt a little alienated.

Uh but what we've been able to do is provide an environment where

um anybody feels very, very, very comfortable in it.

So our demographic mix is almost equal um as far as uh male to female guests and members and it's a very broad range in age.

So, you know, we're really trying to create um uh we're really trying to create habits at a pretty young age from high school athletes

uh to to uh you know to baby boomers that are that are, you know, trying to fight off medications and and things like that from injuries that they've, you know, incurred over the years and just a general age.

So it's very, very, very broad and I think that's that's that's such a that's such a you know, a great um

a a great, you know, asset to this business.

It's not it's not very targeted, right?

And there's still a lot of people that I think can um enjoy the benefits of it that have never really received it.

So we we still have a lot of educating to do.

Um many, many people still think that massage is fluffy.

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