Shane Evans

red light therapy and more with a really cool kind of social club environment.

So it's just great to be.

And I think wellness is something that has to be regular and accessible in order to be, in order to see results, right?

So you've got to have that consistency.

Well, how tech and wellness or how the economics of a business work, right?

All of the above, sure.

Yeah, all of the above.

I think a lot of people start a business and they don't have enough cash really to do what they want to do.

They don't have the marketing dollars, number one, right?

And it's the thing that a lot of entrepreneurs pull back on too, so they don't account for it.

And we know in order with a brand new business, whether it is a single location founded by whomever or if it's

a franchise, you still have to get the name and brand out into the market.

And so marketing dollars.

So what we do at Heights is we're able to help entrepreneurs know in advance exactly how much it's going to take to start the business and account for the equipment, account for the marketing, account for...

you know, when you don't have cash flow because your membership hasn't grown yet and all of that.

So, you know, I think, look, I bootstrapped a business, didn't know how much it was going to cost.

I wish I'd had a little more direction back then.

But, you know, that's what we teach business owners to do.

Oh, I love that you said the word ascend.

This happens to be our ascension year at Heights.