How She Built a Wellness Empire Before It Was Trendy
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What makes Heights Wellness Retreat unique in the wellness industry?
One of the things about our brand that makes it stand out is we are the only one in the space that is hybrid. This combination of both technology and hands-on therapies. And the hands-on therapies create that feeling of loyalty and just that feel-good feeling, right? In that sort of social club environment. But the robots can do work as well, right? And they can do work that humans cannot do and more work than humans can do. Shane Evans is a visionary, resilient, and influential wellness entrepreneur serving as the co-founder and CEO of Heights Wellness Retreat. She is best known for pioneering a membership-based wellness model and building a leading health and wellness franchise brand. To found a brand 20 years ago, over 20 years ago,
in a space that was literally not really known at the time. And then to rebrand it, take it through a big evolution and become something different for the next generation of wellness consumers and for the next generation of entrepreneurs, I think that's what makes me a legacy maker. But the big one is truly
My name's Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life.
Welcome back to another episode of the Living Your Legacy podcast, the Red Life edition. For Insight Success, I am Rie Gutierrez. Joining me today is another amazing legacy maker, and that's Makes me happy because Legacy Makers here at Inside Success is one of our retro shows now. But Shane Evans, there's nothing about you that is retro. You are all about the future.
Oh, I'd like to think so.
Right on. Welcome to the show.
Thank you.
You literally just finished filming your episode for Legacy Makers.
How did Shane Evans transition from a massage business to a wellness franchise?
What will we learn about you?
Oh, well, you're going to learn that I grew up with a pretty simple life, great family, and that ultimately my own personal challenges led me to found what is now today Heights Wellness Retreat.
Heights Wellness Retreat. I gotta be honest, I get a lot of folks here that have their wellness centers and they all have their twist because it really comes from the embodiment of the entrepreneur, the CEO, the founder. What is different about your establishment of your wellness center?
Yeah, I think what's really cool, so when I started the brand 20 years ago, I started it as Massage Heights, membership-based massage and skincare company, which I eventually evolved and grew to over 120 locations. And recently, we announced the brand evolution to Heights Wellness Retreat, and it's really based on consumer demands, right? And consumers don't want single modality locations anymore. Consumers are really looking for a place where they can kind of get it all done, but an environment that's really cool and social, and that's what Heights is. So now we do not just massage and skincare, but complementary, more technology-based services like cryotherapy, infrared sauna, red light therapy and more with a really cool kind of social club environment.
So it's just great to be. And I think wellness is something that has to be regular and accessible in order to be, in order to see results, right? So you've got to have that consistency.
What do you tell folks that are watching or listening? They run their own wellness center, but they don't understand that you need to budget for these set technologies like red light therapy and these other new age ways of medicine, but they actually do work and customers, clienteles want this. What do you tell folks that are kind of don't understand how tech and wellness work together?
Well, how tech and wellness or how the economics of a business work, right? All of the above, sure. Yeah, all of the above. I think a lot of people start a business and they don't have enough cash really to do what they want to do. They don't have the marketing dollars, number one, right? And it's the thing that a lot of entrepreneurs pull back on too, so they don't account for it.
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Chapters
6 chapters
1
What makes Heights Wellness Retreat unique in the wellness industry?
0:00–1:43
2
How did Shane Evans transition from a massage business to a wellness franchise?
1:43–9:54
3
What consumer trends are reshaping the wellness industry?
9:54–11:46
4
How does technology integrate with wellness practices?
11:46–13:49
5
What challenges do entrepreneurs face in the wellness sector?
13:49–15:58
6
How can franchisees ensure profitability in their wellness businesses?
15:58–17:40
Speakers
3 identifiedMore from Living The Red Life
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