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Chapter 1: What makes Heights Wellness Retreat unique in the wellness industry?
One of the things about our brand that makes it stand out is we are the only one in the space that is hybrid. This combination of both technology and hands-on therapies. And the hands-on therapies create that feeling of loyalty and just that feel-good feeling, right? In that sort of social club environment. But the robots can do work as well, right?
And they can do work that humans cannot do and more work than humans can do. Shane Evans is a visionary, resilient, and influential wellness entrepreneur serving as the co-founder and CEO of Heights Wellness Retreat. She is best known for pioneering a membership-based wellness model and building a leading health and wellness franchise brand. To found a brand 20 years ago, over 20 years ago,
in a space that was literally not really known at the time. And then to rebrand it, take it through a big evolution and become something different for the next generation of wellness consumers and for the next generation of entrepreneurs, I think that's what makes me a legacy maker. But the big one is truly
My name's Rudy Moore, host of Living the Red Life podcast, and I'm here to change the way you see your life in your earpiece every single week. If you're ready to start living the red life, ditch the blue pill, take the red pill, join me in Wonderland and change your life.
Welcome back to another episode of the Living Your Legacy podcast, the Red Life edition. For Insight Success, I am Rie Gutierrez. Joining me today is another amazing legacy maker, and that's Makes me happy because Legacy Makers here at Inside Success is one of our retro shows now. But Shane Evans, there's nothing about you that is retro. You are all about the future.
Oh, I'd like to think so.
Right on. Welcome to the show.
Thank you.
You literally just finished filming your episode for Legacy Makers.
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Chapter 2: How did Shane Evans transition from a massage business to a wellness franchise?
What will we learn about you?
Oh, well, you're going to learn that I grew up with a pretty simple life, great family, and that ultimately my own personal challenges led me to found what is now today Heights Wellness Retreat.
Heights Wellness Retreat. I gotta be honest, I get a lot of folks here that have their wellness centers and they all have their twist because it really comes from the embodiment of the entrepreneur, the CEO, the founder. What is different about your establishment of your wellness center?
Yeah, I think what's really cool, so when I started the brand 20 years ago, I started it as Massage Heights, membership-based massage and skincare company, which I eventually evolved and grew to over 120 locations. And recently, we announced the brand evolution to Heights Wellness Retreat, and it's really based on consumer demands, right?
And consumers don't want single modality locations anymore. Consumers are really looking for a place where they can kind of get it all done, but an environment that's really cool and social, and that's what Heights is. So now we do not just massage and skincare, but complementary, more technology-based services like cryotherapy, infrared sauna,
red light therapy and more with a really cool kind of social club environment. So it's just great to be. And I think wellness is something that has to be regular and accessible in order to be, in order to see results, right? So you've got to have that consistency.
What do you tell folks that are watching or listening? They run their own wellness center, but they don't understand that you need to budget for these set technologies like red light therapy and these other new age ways of medicine, but they actually do work and customers, clienteles want this. What do you tell folks that are kind of don't understand how tech and wellness work together?
Well, how tech and wellness or how the economics of a business work, right? All of the above, sure. Yeah, all of the above. I think a lot of people start a business and they don't have enough cash really to do what they want to do. They don't have the marketing dollars, number one, right? And it's the thing that a lot of entrepreneurs pull back on too, so they don't account for it.
And we know in order with a brand new business, whether it is a single location founded by whomever or if it's a franchise, you still have to get the name and brand out into the market. And so marketing dollars.
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Chapter 3: What consumer trends are reshaping the wellness industry?
There are so many great brands out there, and there is a franchise on almost every single corner. A lot of people may not know it, but almost every hotel here is a franchise to some degree, right? And so I think it's just education. So with the IFA, we actually do a lot of education on Capitol Hill, a lot of things like this where we're just educating people about small business ownership.
Even if it's a franchise, it is still owned by a small business owner. just because it's part of a bigger umbrella doesn't mean it's a big business. And so franchising gives people the ability to be in business for themselves, but not by themselves, have all those systems, processes, support, and all of that.
But, you know, to not do it on their, not do it on their own, but still own it, still be able to own it and give back to their communities in the way that they want to. So it's education and educating the general public that hey, these are small businesses owned by people in your community. Wow.
I always like to ask, how do you hire your first employee? For your case, how do you onboard your first entrepreneur? Do you hire the company or do you hire the entrepreneur that's running said company?
Yeah. Well, so we're always, you know, we look for people that either want to work on the business, not necessarily in the business. Most of our franchisees are multi-unit owners. We have some singles as well. But we're looking for people that really want to grow the brand in a market for us, right, and partner on that. And so,
So onboarding employees, onboarding franchisees, it's all about culture fit. It comes down to values. We're going to get married for the next 10 years because that's what a franchise agreement is. It's 10 years, generally speaking, in almost every system. And so we've got to be able to live together, and we're going to have challenges because business is challenging.
To your point earlier, it's never easy, right? You've still got to do the work. Yes. There's going to be challenges.
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Chapter 4: How does technology integrate with wellness practices?
So how are we going to deal with those challenges? So regardless of whether it's that employee or it's a franchise partner or a business partner in any business, what are our values? Are they connected? Are they aligned? And, you know, when they are dreams happen, right?
I was just going to say, I love the right on brand. I was going to say it's such a great SOP for life because you sound a lot like George Lucas when he made Star Wars. I'm like, well, there's these there's I basically designed a way for folks to eat and jobs. And it so happens that I created this fantasy reality.
But there's that SOP where it's like, I just want to have a good fit with these folks so we can create this tribe together. So it was really well said. What what makes you what do you believe makes you a legacy maker? Since you are on the Legacy Makers show, that's always the tough cookie question. What makes you feel like you are truly a legacy maker?
Yeah. Look, I don't ever give up. I don't back down. And some people would say that that's not a good quality. And I don't mean it in the rude kind of way. I just mean in the diligence kind of way. And my passion has always been, and the reason I do everything, is my daughters. Wow. And so to found a brand 20 years ago, over 20 years ago,
in a space that was literally not really known at the time. And then to rebrand it, take it through a big evolution and become something different for the next generation of wellness consumers and for the next generation of entrepreneurs. I think that's what makes me a legacy maker. But the big one is truly my daughters. I, you know, I am doing this to create a legacy for them.
Wow. So what's next for you? What happens next? You walk off for a set and you grab a nice mimosa and enjoy the sun. But what happens after that?
I wish. I'm actually going to get on phone calls back to back until I go to the airport and head back to Dallas and do it all again. But what is next from a big picture? I'm focused on growth right now. We're taking the system through a big evolution. We've got over 100 locations that we're converting over the next year and a half. Wow.
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Chapter 5: What challenges do entrepreneurs face in the wellness sector?
uh, from massage Heights to Heights wellness retreat. We're growing in all kinds everywhere across the U S in different markets. And so I'm focused on franchisee success. I'm focused on making sure that they're profitable. It means a lot to me. Um, look, you don't have without franchisee profitability, you have nothing. They've got to be able to make money. It's got to work for all stakeholders.
So my focus is, you know, continue to evolve in the sense of be on top of things before they become a trend. And that is my job, is to know the market, right? And to also make sure that we are implementing successfully with our franchisees in each of their individual businesses. So that's my focus the next at least several years. Right on. And then, you know, who knows?
This is a guff question. We don't have to use it in the edit, but do you foresee any Optimus Prime machines or robots giving massages in the next decade?
Yes. Okay. I wasn't expecting that answer.
I absolutely do.
All right. Well, bring it on. I absolutely do. I think, look, I mean, we would all be silly to think that with as far as... the AI tools that we all use and know every single day as far as they've come the last two, three years, right? Those technologies, artificial intelligence, already have had a pretty significant impact on the world of science and medicine, wellness, and longevity.
And I think things are going to move rapidly. And so for those of us that are healthy, how amazing, because there are going to be preventative measures that we can take. There already are. Measuring your biometrics, right? You know exactly what you need, hopefully, right, by going through these processes.
But I think that, yeah, definitely, I'm not saying we should take the place of humans at all. Right. I think that's really, really important. One of the things about our brand that makes it stand out is we are the only one in the space that is hybrid. And what I mean by that is this combination of both technology and hands-on therapies.
And the hands-on therapies create that feeling of loyalty and just that feel-good feeling, right? And that sort of social club environment. But the robots can do work as well, right?
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Chapter 6: How can franchisees ensure profitability in their wellness businesses?
And they can do work that humans cannot do and more work than humans can do. So I see... a lot of change in the course of the next couple years that I think is really, really positive.
Yeah, and to the point of technology and wellness, a lot of folks just need to be educated that you can return to the fun human things of life. Let the computers compute now, because now they can just sit there and cycle, and they can do your emails, they can create your content for you.
And you just basically checked off the list of what entrepreneurs desire to do, create mini versions of themselves so they can stay out of the business and create and continue to create.
You're so right.
So with AI, it's really about mental health.
I love that. It's about mental health.
Yeah, it's about mental health. Don't expect Skynet robots, well, not in the near future. Eventually, but in the near future, you really need to embrace that these devices are appliances. You're not going to, you're not going to hold a piece of toast next to fire and wait for it. No, you got a toaster. You're not going to grab ice cubes and wait for your, no, you got a fridge.
You're not going to have a computer. You have AI. So this is the, where we're going. So it's, it's amazing that you, you, you basically said, hell yeah, we're going to have the future. So good for you. Um, where can folks learn more about you and jump on the, on the wagon? That is you.
Yeah, so follow me on Instagram, Shane Evans Official, or LinkedIn, Shane Evans. To learn more about our brand, it's heightswellnessretreat.com.
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