Shane Parrish

It was really low.

We'll have to dig out the number, but it's been a long time since then.

That's interesting.

How does that relate to like a travel agency, which would do that inherently?

Like if you said, I'm going to India to chat GPT and you're like, plan it for me, versus you go to a travel agency and you're like, I'm going to India, plan it for me.

Is that an example of where the costs are really visible but the benefits are invisible?

Absolutely correct.

So does that mean... I just want to go back to the real estate thing for a second.

Does that mean...

I can barely keep a plant alive.

If you're a founder, you know naming your startup takes forever.

You finally land on the perfect name only to find out that Peter from Delaware got to the dot-com first.

So you're stuck with two bad options, pay up and fund Peter's retirement or tack on random words until your domain looks like a wifi password.

But after all the time and money spent on naming, you don't want that.

And thanks to .tech domains, you don't have to.

With .tech, you get the name you actually want.

It's clean, sharp, no compromises.

It instantly tells investors and customers that you're building technology.

CES.tech, the world's biggest consumer tech event, uses .tech domain.

So does 1x.tech, an open AI backed startup, along with hundreds of thousands of tech companies worldwide.