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Shane Parrish

๐Ÿ‘ค Speaker
16064 total appearances

Appearances Over Time

Podcast Appearances

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

in approaches.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And the point of this is like, we need more people like Elon, not fewer in the world.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Whether you agree with him or not, this is how society progresses.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

We need differences.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

We have an environment and people thrive or don't thrive in that environment.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Ideally, we have some sort of social safety net.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

to catch people if they don't succeed.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Not ideally.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

That's essential in any civilized society.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And so Jaguar, the same thing.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

They're taking a bat as a company.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

They're being different.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

But where I was going with all of this is that going back to the Mad Men era and how you can create a billion dollar profit for the company and only get paid like 300K.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

You need to watch that.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And I think, I've never actually watched Mad Men, but I think the point that I was getting at is you can also create negative value.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And like, how do you ascribe for the negative value?

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

I mean, the media budget for that Jaguar film, you realize, was zero.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

Maybe I'm naive, like the Sidney Sweeney, American Eagle thing.

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

I think we're just going back to normal, aren't we?

The Knowledge Project
How to Think Like a World-Class Marketer | Rory Sutherland

And like we've we've sort of deviated in the last few years.