Sharon Perdue
speaker
308 appearances
1 recordings
1 series
first heard Jan 2025
last heard Jan 2025
Sharon Perdue’s voice in public audio — every appearance, attributed to the second.
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Thanks for having me.
Yeah, great question.
And I think the challenge is it's the same anywhere you go from a large enterprise to a startup to an agency dealing with clients of different sizes.
I think first and foremost, SEO is pretty misunderstood.
Um it's often seen as a very technical channel, very nerdy.
They're working with the engineers and especially with executives, they just don't know how
How to really grasp what it does.
And I think what surprised me, and I've worked at Autodesk for over nine years, it's a very large enterprise.
And we sometimes have the same, if not more difficult challenges than sometimes very small companies that maybe only have one or two SEOs or an agency where they are working with smaller clients.
It's just harder at times to get that bias.
buy-in achieved because the company is so matrixed or siloed and so large.
So I think the the biggest challenge is people don't understand it.
And I don't think they necessarily need to.
I don't think they need to know the inner workings of the tactics and the technical and the different strategies that you're going to employ wearing many hats.
I think what's most important is they understand what they're going to get from it.
And that's been probably the biggest learning
Learning I've had over the last many, many years, especially as I've kind of worked my way up through leadership to now the role that I'm in, is really the people that have the ability to give you the buy in, not only the buy in but the resources to do what you need to do.
They just need to know the bottom line.
And so a lot of how we've changed and shifted over the last few years is we've really tried to be conscious of stopping
Not using the language that we use as SEOs, right?
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