Sharon Perdue

speaker

308 appearances 1 recordings 1 series first heard Jan 2025 last heard Jan 2025

Sharon Perdue’s voice in public audio — every appearance, attributed to the second.

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And we can get really in the weeds, very, very tactical with all the different terms that we have.

And you just you see it in conversation with teams at different levels, leaders at different levels, it just goes over their head or it glazes over.

And so really starting to adapt the language that they're using, the broader marketing terms, the broader business terms is where you're

Where I think we've been a little bit more successful.

Yeah, I think it starts with a mindset because I think we're always kind of the underdog, right?

People don't understand SEO.

They don't understand the greater impact.

We also struggle compared to other channels trying to show the direct attribution.

Um, where it's not as easy for SEO to show the attribution like you can with paid media.

We can't always show every step of the journey.

And with some things that are especially more technical, it's hard to show like hey

So I think the mindset shift is first and foremost what needs to happen because I think we're always trying to prove ourselves, right?

We've always kind of been the underdog.

We're always trying to get more resources, more headcount, more budget.

And with that is just we've been through the grinder and we think, you know, we're gonna have to explain ourselves.

We're gonna have to explain.

The tactics, why we've made these decisions, why we're doing what we're doing.

And again, at kind of those leadership levels, they don't need to hear it.

They frankly just don't have the time.

They're so busy.

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