Sharon Perdue
speaker
308 appearances
1 recordings
1 series
first heard Jan 2025
last heard Jan 2025
Sharon Perdue’s voice in public audio — every appearance, attributed to the second.
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Appearances
They're going from meeting to meeting to meeting.
They really again want to know what's the bottom line.
What are you going to do for me?
And how is it going to drive these larger strategic goals?
So I think mindset first, understanding, hey, we don't need to prove ourselves.
themselves by getting super tactical in the weeds.
And then I think slowly starting to to listen to the people that you work with and what are the words that they're using.
And it really can change in marketing organizations when you're working with someone teams in demand generation, for example, or you're working with teams that are product marketers or industry marketers, when you're working with engineers, they're using different language.
And that is the key is recognizing the words they use, what's important to them, and how do I maybe change the words I'm using to make it more akin to what they're using.
So for example, we had a recent great you know um collaboration with our brand team.
They are creating a new brand and they were looking at metrics, and one of the things that they wanted to do to track some of their
Their progress was share voice.
So they wanted to look at share voice with earned media, social, and search.
Um, and so first and foremost, I'm like, oh, this is amazing.
They're recognizing search, which sometimes you don't even make it to the table, right?
So great, they want to measure share voice.
Let me sit down, and we had a conversation, and here are the different metrics that I can bring to the table to talk about how I how we can help track the demand.
That you're maybe creating on the brand side and the performance, how are we on the SEO side helping to capture that demand?
And so one of the ones that you may all have thought of that might come straight to mind is MSV, right?
Google monthly search volume.
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