Sharon Perdue
speaker
308 appearances
1 recordings
1 series
first heard Jan 2025
last heard Jan 2025
Sharon Perdue’s voice in public audio — every appearance, attributed to the second.
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To me, it's a very clear connection to demand being generated.
But we don't use that phrase when we're talking to our internal partners.
Instead, we'll just use the broad
Term demand.
This is the demand, the search demand that's being created.
And then we will maybe go through some other metrics.
Maybe there's a market share metric that a certain keyword ranking tool can share with us, and we'll just try and kind of rebrand some of these metrics that make sense to them.
So I think for us, where we've had some success is let's not use our words, let's use their words.
What are the things that are very jargony for us?
for us that we all know as SEOs and and we speak the same language, but the sheer amount of time it takes to educate, train people on these metrics, it's just not worth doing.
Let's instead adapt to the language that they're using.
Yeah.
Two things came to mind.
Uh the first one is, and this will probably be a theme as we talk, is data is a powerful commodity.
And the more you have of it, the more you can crunch it and come up with these kind of bite-sized elevator pitches, if you will, the better you're gonna be able to overcome some of these challenges, right?
So for us, what we do every year is we go through data, we go
Through our web analytics, we look at Search Console, we look at different metrics and different tools related to opportunity, adjustable market.
And we like to kind of just level set with our internal partners every year.
Here's how we landed this year, and here's how, and as much of those really high level higher level strategic KPIs that you can gather.
Um, and so one of the exercises we'll do is we'll just
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