Sharon Perdue
speaker
308 appearances
1 recordings
1 series
first heard Jan 2025
last heard Jan 2025
Sharon Perdue’s voice in public audio — every appearance, attributed to the second.
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Appearances
Look at all of our major web properties and we look at what percentage of the traffic to those websites, including our kind of e-commerce sites, maybe our support, maybe other types of sites or blogs, what percentage does organic even drive?
And it's always really high.
And we know that, right?
As SEOs, we know organic drives the lion's share of traffic across the internet.
And it's different, you know, based on you know, if your startup might
A little different, but for these really bigger established brands, especially organic, it usually is there and should be there.
So we like to remind people like, hey, you know, and and and we don't hesitate to kind of name drop that percentage in any conversation.
You know, organic drives X percent of traffic.
And I even have a better phrase I like to use that's a bit more branding is organic is the number one way our customers discover.
Autodesk.
And I can say that with confidence because I've pulled the data and I know that no other digital marketing effort or channel can even rival the sheer amount of users that organic touches every year.
So I can be very confident and say organic is the number one way customers discover Autodesk.
And that's something I could say to a CEO, and he would understand.
And I could say that to an
intern and they would understand.
So you've got to have kind of these elevator pitches, if you will, these sound bites that make sense.
Again, we're not using our jargon.
We're using their jargon.
And we do that not just at the traffic level, but then with the partners that we work with.
One of the exercises we're actually doing right now is we do kind of annual retrospectives where we want to sit down with the partners we work with on a kind of a higher scale basis.
Showing 81–100 of 308 · page 5 of 16
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