Sharon Perdue
speaker
308 appearances
1 recordings
1 series
first heard Jan 2025
last heard Jan 2025
Sharon Perdue’s voice in public audio — every appearance, attributed to the second.
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Appearances
And we want to understand, get their feedback, what's working, what's not working, right?
What do we need to adjust?
What do we need to celebrate?
And when we do that, what we want to do is also sit down and kind of benchmark and show them and kind of pat ourselves on the back a little bit with, okay, your area focus or your product, we're gonna gather the data on all the different kind of web properties that they have, maybe their product pages, their campaigns, their solutions.
Pages, their community.
And again, we go through that same exercise, but a drill down with here's where organic what it drives.
And then we also bring the other channels.
So we'll bring paid media, we bring direct.
We know we're the winner here, right?
We we're we're happy to remind them because if it's out of sight, it's out of mind.
You know, if they're not kind of regularly reminded that like, hey, organic is a beast here and and we're really driving a lot for you.
And then I think the next step is, well, what what is important to them that we're driving?
It may not be that traffic is important.
Maybe it's some other KPI.
Maybe they're trying to generate leads.
Maybe it's about brand awareness.
So I think really understanding your audience and and how you bring that confidence.
Yeah.
And it's funny that you mentioned the agency piece because I'm not sure if you knew this or not, but we actually part of our engagement model internally is we actually do act as an agency.
So some of our engagements we're very much, even though we're in a brand and we're we're in house, we act as an agency, we build, you know, uh proposals for work and we we work with these teams at a much higher scale than maybe some of our other efforts
Showing 101–120 of 308 · page 6 of 16
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