Sharon Perdue
speaker
308 appearances
1 recordings
1 series
first heard Jan 2025
last heard Jan 2025
Sharon Perdue’s voice in public audio — every appearance, attributed to the second.
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And I think because of that model, I mean whether you needed to or not, I think there's very much something there around the agency mindset that should really drive all of you know what we do, whether we're in you know a one person team or we're in you know a large team and a large enterprise.
Because with agencies, if you're not getting the job done, you're gonna get fired, right?
And they're gonna and the client will go and hire someone else.
Client doesn't understand the impact that you're driving, your job is on the line.
And I think sometimes internally we may not necessarily be on the hook for that, but we should, right?
We should have that mindset that if I'm not driving the results for these different initiatives, then maybe I should be a little concerned, right?
So when it comes to small tactics or very large projects, I think the number one thing to think about is
What are the goals and objectives of what you're trying to do?
And if you're working with a different team, it is critically important that you are very versed in what their goals and objectives are for the year and what are their KPIs.
Um so for example, we we are in the marketing division and our engineering and platform teams are in a different division.
And we've had times over the years where we were very
Very misaligned in goals and very misaligned in KPIs.
And what generally happens there is we don't get the things done that we need to get done to keep up with the algorithm.
So the better you can understand those goals and objectives and find a common alignment.
And I know that sounds so cheesy, you hear that from a lot of brand people, like find a goal, find a KPI you can align on.
But it really does work.
So if you're pitching
something as simple as like, hey, I need to I need to go and optimize your page because you know it needs to the rankings need to improve up to a very, very large project.
Really try and meet with that person, understand what they're trying to do.
And sometimes I just start the conversation off with them as like, you know, asking them about their pain point.
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