Sharon Perdue
speaker
308 appearances
1 recordings
1 series
first heard Jan 2025
last heard Jan 2025
Sharon Perdue’s voice in public audio — every appearance, attributed to the second.
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Appearances
Because sometimes, you know, especially with teams that
That are newer to SEO, maybe we haven't worked with them as much as as we have in the past, and they're kind of emerging and they may not understand what we do and we don't necessarily understand what they do.
Yeah.
The common language can often be what are your pain points?
What are your biggest challenges?
What are what keeps you up at night?
Is a common question here amongst our company.
What keeps you up at night?
And really try and better understand their products and their audience and you
will find that common goal.
So I think if you can start from that mindset of what's their objective and how are they going to measure it.
And if you can find something that links between the two, you'll definitely be more successful with buy-in.
Yeah, and I think um you had you had asked how people can be successful with the buy-in, and and one of the things I wanted to add, and I think it's very relevant to these kind of more technical um requests and technical needs that we have when we have to bring something to platform and engineering and like, hey, we need to do for a a recent example is Core Web Vitals.
We wanted to work on Core Web Vitals and really improve that.
And I think the more that we
can forecast the impact, which is something that we're just starting to do and we really want to get better at this.
We want to look at different tools that are available, or if we've got a higher resources to do this for us, is really trying to forecast traffic and if possible, revenue.
Revenue is kind of always that gold star, right?
If we can show revenue or pipeline being created.
That opens doors, you would not believe, right?
Showing 141–160 of 308 · page 8 of 16
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