Sharon Perdue
speaker
308 appearances
1 recordings
1 series
first heard Jan 2025
last heard Jan 2025
Sharon Perdue’s voice in public audio — every appearance, attributed to the second.
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Appearances
And instead, the way that we're shifting is I think this year we're intentionally trying to do a little bit less.
And so unfortunately, we we may have to say no or not right now to some people for their ask because we're trying to do less, and with that time that we've created, we
We are committing to better measuring the impact of what we're doing.
And that requires a lot of discipline because you know when you when you're pitching different strategies and tactics, the direction I want my team to go in is we're already stating up front, here are the KPIs, and even if we can forecasting here's the traffic or the leads or the different conversions that we're we're expecting to achieve with these initiatives.
Here's our measurement plan.
Here's here's the time frame.
We're gonna come back and look at these things because different tactics take different amounts of time.
But they don't necessarily, it's not something that they just know.
You have to train them.
So we recently did what we call the measurement impact training.
And my leadership team and I, we sat down and we before this training, we looked at all the different tactics that we do.
We you know, creating landing pages, optimized.
Pages, doing analysis, doing technical, and as as many of these things we listed, and then we thought about what are some good, better, best metrics, KPIs to measure these tactics, these activities.
And it was an interesting exercise.
It wasn't easy.
We had to do several passes, and I would I would say it's not perfect, but based on something, for example, an easy one is like, you know, I maybe a team member updated
20 browser titles in bulk because we just needed, you know, more exciting browser titles to capture interest.
How would we measure that?
And, you know, outside of revenue traffic conversions, and we call those gold star metrics, because at any time we should always try and achieve and measure revenue, traffic, and conversions.
But if we cannot show that, if it's too early, if it's too complex, or it might take some
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