Sharon Perdue
speaker
308 appearances
1 recordings
1 series
first heard Jan 2025
last heard Jan 2025
Sharon Perdue’s voice in public audio — every appearance, attributed to the second.
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Appearances
time, what are our good, better, best metrics?
And so a best in this one might be, well, we increased click-through rate.
Very easy to measure.
We can go into Search Console and we can see the click-through rate.
Did it get better?
Did it get worse?
And so what we did, we created this list.
We documented it as a cheat sheet, as a guide for the team.
And then we sat down and we hadn't revealed a list yet.
We sat down, we did some training and in that training
Training, we broke people off into teams and we gave them uh just a scenario, tactics that they do every day.
Hey, you created, you're gonna create two new landing pages, or you're going to consult with a team that needs to migrate their blog onto our global website.
And what we told them to do is come up with very quickly, we kept it very time-bound, talk about this tactic.
Don't get into the weeds of the tactic, that's not important, but instead, I want you to come
Come back, what are the business outcomes you're trying to drive?
What are the KPIs that you're going to use to measure?
And what's your measurement plan?
Like what's the time frame?
Is it 30, 69, 8, 90?
Is it a week?
Showing 261–280 of 308 · page 14 of 16
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