Sharon Perdue

speaker

308 appearances 1 recordings 1 series first heard Jan 2025 last heard Jan 2025

Sharon Perdue’s voice in public audio — every appearance, attributed to the second.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Gaining SEO Buy-In Within Large Enterprises · 16 Jan 2025 podcast

Is it six months?

And we broke them off into pairs.

They came back and we did this.

I have a global team.

So we did it with uh an AMEA time frame.

We did it with our APAC team.

Gave them the same scenarios, and you would be surprised at how

their responses were so different.

And these are um, you know, the average time, the medium time of experience on my team is like four or five years.

So these are not brand new SEOs.

And they were very, very varied.

And I think the biggest thing they struggled with and what I'm trying to help them understand is what is a business outcome and what is a KPI and how are they different?

And the business outcome to me is these larger

things we're trying to achieve in business, that's that language that everybody speaks that we talked about in the beginning.

What's the jargon?

So if I'm trying to create a new organic landing page around a set of keywords that we have no visibility, no share of market on, okay, the business outcome is I'm creating brand awareness for my company and we're trying to earn share of market, right?

I'm trying to um drive traffic.

And then the KP

And so it, you know, even with these experienced SEOs that have been doing this for a long time and globally, it just wasn't at the level that I wanted it to be, but it was a great exercise in bringing them together, pairing them up.

I think they enjoyed that.

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