Shaun Hinklein
speaker
523 appearances
5 recordings
1 series
first heard Aug 2025
last heard Aug 2025
Shaun Hinklein’s voice in public audio — every appearance, attributed to the second.
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Appearances
Hell, I wouldn't even call this CRO.
I would call it like growth content LLM stuff.
And uh when we finally get out of the label problem, um, and I think what we can just build really, really cool stuff.
And a lot of companies don't have this label problem.
It's more just understanding that like SEO is an evolving uh medium.
It's uh it's a pretty little acronym because it's fairly long to write search engine off.
Optimization a bunch of times, but I don't I never really want to get too in love with the search engine part.
Because to me, not to be super cheese, uh, the universal of universal language of the internet is search.
We've just conflated that with Google, but that's not they're they're not the same.
Searching is like TikTok, LinkedIn, Reddit.
It's not even a company, it's more just like the hunt for information or human connection.
Uh
Uh again, not to cheese it up hardcore here, but it's definitely not Google.
So like if we're giving value for uh best time to call a accountant if you're selling QuickBooks.
You know, if you're like a QuickBooks consultant and you're and you're selling accountants and actuaries and you want to know like what's the what's the subject line that's actually gonna help me get an open rate of over fifty percent, we could probably help you out there.
But what what keyword is that?
Uh it's probably something like a c accountant email template in which ninety percent of SEOs are gonna go to keyword planner, Sumrush, Screaming Frog, or uh HRES, they're gonna see fifty MSV and they're gonna go, Ew, I don't want that.
My my boss is gonna hate that.
Yeah.
It's a reshifting of value and like a reshifting of where we're going.
Showing 261–280 of 523 · page 14 of 27
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