Shaun Hinklein
speaker
523 appearances
5 recordings
1 series
first heard Aug 2025
last heard Aug 2025
Shaun Hinklein’s voice in public audio — every appearance, attributed to the second.
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Appearances
Do I wanna scare the shit out of them and and give them a B2B gated PDF and be like, here's the ten things you gotta know, you're gonna lose your job, Jonas?
No.
Yeah.
Uh you know, but there has to be a craftsmanship in the messaging, the content, the tone, and then syndication.
And that's why that's why I I give a lot of crap to SEO as an acronym, 'cause like that's a it's syndication.
Like it's really at the end of the day, yeah.
Yeah, I can use an Apollo one.
Um, and thanks for that question.
It I think it's uh understanding the role of the tools is is the very first prerequisite and understanding that like when you say automation, you know, like um uh I had a colleague who jokes about AI because he was like, No one says machine learning anymore.
Um and that's the entire joke.
Is because like there's a reason no one says machine learning anymore.
It got a rebrand, it got a glow up, it got a really good glow up.
Right.
And and understanding that that's where it's coming from, it's not going it can do these things to emulate human connection.
Um and it can get you to the finish line, but ultimately people are gonna see real like right through it because uh especially in B2B, you're targeting yourself, you're targeting the people.
That are in your seat, in your career, in your job, taking the same trajectory.
You never want to seem inauthentic.
So the balancing act is tough and it is a really good question.
But the way that I personally uh perceive it and execute on it is that AI gives me velocity and the human connection is something that I have to get manually.
So, like this is something where we're talking to customers, we're building communities.
Showing 321–340 of 523 · page 17 of 27
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