Shaun Hinklein
speaker
523 appearances
5 recordings
1 series
first heard Aug 2025
last heard Aug 2025
Shaun Hinklein’s voice in public audio — every appearance, attributed to the second.
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Appearances
AI is a sweet temptress.
You know, like it's great if your numbers are down and you want 5,000 landing pages and you want to blast out and boil the ocean, be my guest.
But I can assure you from personal experience it does not work.
Uh you got to focus on uh the user.
Um so so I think that's the balancing act.
That's a really great question.
For better or for worse, I like to be on the hook for product uh analytics and performance like KPIs, you know, like signups and core reg and uh depending on the uh the the client and what we're doing, of course.
But what I think AI is doing is they are deprioritizing traffic and increasing the prioritization of impressions.
And uh AIOs.
Yeah.
So like AIOs basically that was like a nuclear bomb exploded, right?
Every SEO was like, oh great, we're we're losing traffic hand over fist and my impressions are going up.
So what what can I ascertain from that?
Uh other than that, you know, traffic down bad.
Yes, of course.
I I feel for you.
It's happening to all of us.
But if your impressions are growing, that means Google thinks you're relevant in certain topics.
That means you could create a content equal.
ecosystem and a flywheel, it could also mean that Gemini is serving uh a lot of this information because Gemini has stated they use AI overviews to power Gemini.
Showing 361–380 of 523 · page 19 of 27
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