Shaun Hinklein
speaker
523 appearances
5 recordings
1 series
first heard Aug 2025
last heard Aug 2025
Shaun Hinklein’s voice in public audio — every appearance, attributed to the second.
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Appearances
And now that we're going into AI mode soon, and now you start to see like this this thread that we keep pulling on, pulling on, pulling on.
So we're looking now at where impressions are indications of AI overviews, which are indications of Gemini, which are indications of LLM mentions, an entirely new stream uh that is centered and and starts with search.
It starts with SEO.
So I think we have to not only track that, we have to acknowledge that, well, first you got to acknowledge that it exists.
Then you got to track it.
And there are companies that do that, like telepathic and tracker and GPT trends.
They do a really good job at like setting up, you know, different prompts and the volume.
But like I said before, that can only get you so far because we don't know, you know, one-to-one measurement, how many people are typing something like this in, how do you aggregate?
All of these different types of prompts.
What is prompt relevance versus prompt volume?
Like this is still a very evolving space.
Um, there's a company called Profound.
They're probably like doing a real like the best job at it right now.
Um, but we still got a long way to go.
And because we have a long way to go, the way that I'm looking at analytics are like my my goals haven't really changed.
I'm I'm just looking at the product analytics and what can grow the business as an SEO, C R O growth guy.
But I am acknowledging.
Acknowledging that now the doors to come into Apollo have increased dramatically and LLMs and AIOs have changed the landscape absolutely.
But I would argue, and this is a hot take, because I don't like traffic going down, I would argue for the better because it gives your brand the uh the ability to be in more places at one time.
Like and it also tells you as an as an SEO, like what am I good at versus what am I bad at?
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