Shaun Hinklein
speaker
523 appearances
5 recordings
1 series
first heard Aug 2025
last heard Aug 2025
Shaun Hinklein’s voice in public audio — every appearance, attributed to the second.
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Appearances
If I wanna rank really well for, I don't know
Camping gear.
I got a camping chair right there.
I don't even camp.
Uh camping chairs uh with cup holders.
All right, so I could get like a Google ad carousel with 18 different chairs, and or I could find out that I there's an AI overview there from a camping website that's like, all right, we tested out four of them.
We asked 10 people that are camping in Yellowstone.
They hate brand XYZ and they love brand one, two, three.
Way better to get that.
In an AI overview, then not at all.
And in this new frontier, I can quantify my AI overviews over time, either through like virtual machines or uh AHRES, I think has like a new uh feature that you gotta pay for.
And that'll give me like a data-driven content plan.
That'll tell me like what does Google think I'm good at and what does Google think I suck at.
This is also all to say that we've known this with keyword ranks.
Like this is basically a proxy, right?
Like if
If I'm on page one or two, I'm good.
And if I'm on page nine or ten or not ranked, I suck.
So it AI overviews aren't necessarily doing anything very radical.
They're increasing velocity by saying, Hey, we don't have to wait two months for you to get on page two now.
Showing 401–420 of 523 · page 21 of 27
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