Shaun Hinklein

speaker
523 appearances 5 recordings 1 series first heard Aug 2025 last heard Aug 2025

Shaun Hinklein’s voice in public audio — every appearance, attributed to the second.

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Appearances

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And it's a hard question to ask, and it's really hard.
And sometimes people ask it and then walk away from it.
Don't.
Because you have to answer that question in order to answer your question about like how does AI affect SEO and CRO?
It's it's all user experience now.
It's like what do you have that nobody else has?
An ongoing joke that I make way too often is like, uh, if you want to learn how to tie your shoe in the worst way, Google it because you'll get fifty articles about how to tie your shoe.
Yeah.
And then just pick one at random.
Like, where's the value there?
There's nothing new.
Versus if I were reading something from, I don't know if stride ride still exists.
I'm dating myself here, but that's like the kids' shoe store over here in Jersey.
If they had something like, hey, we asked a bunch of parents what's the easiest way for kids to learn how to tie their shoe, immediately better.
Immediately.
And you can use that.
Um, you can craft that a lot more efficiently with AI and LLMs.
And that's where we get into the real answer of like CRO efficiency.
Efficiency and velocity.
A colleague of mine uh at Apollo, Matt Curl, he was on a podcast and he said that AI speeds things up, you know, and and I couldn't agree more with them.
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