Shaun Hinklein

speaker

523 appearances 5 recordings 1 series first heard Aug 2025 last heard Aug 2025

Shaun Hinklein’s voice in public audio — every appearance, attributed to the second.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · The fusion of SEO & CRO with AI/LLMs · 18 Aug 2025 podcast

So I think what uh and I'll end the rant here, uh the way that we're approaching SEO and CRO is like there's no shortage of good ideas, um, but there is always a shortage of bandwidth and time.

AI has allowed us to uh execute faster.

Um and we're

all about what we ship.

So we just want to ship a really great quality user experience quickly.

And that's really how we're combining it.

We're not um optimizing for LLMs.

We're using the technology to create a better user experience using our proprietary data so that we can tell you really cool stuff.

Like, hey, the best time to call a CMO is Tuesday at 8 a.m.

Yeah.

Like that's really cool.

And we can only do that.

Um brand.

Uh I I want people to recognize that Apollo has value and uh and our brand uh resonates with what they're trying to achieve.

So with uh with SEO, right, macro funnel, I'm looking at a bunch of keywords.

I'm trying to get you to click into me.

Uh kind of like a flea market or a uh a mini mall, if you will.

And uh once you're in my store, I want you to find value.

If you walk right out, bounce rate, exit percent.

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