Shaun Hinklein
speaker
523 appearances
5 recordings
1 series
first heard Aug 2025
last heard Aug 2025
Shaun Hinklein’s voice in public audio — every appearance, attributed to the second.
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Appearances
Percentage, big on analogies today.
I don't know why.
Then uh there's no value.
And I just achieved half the goal, but I didn't achieve the main goal that I wanted to achieve.
I didn't I didn't give you the value that you needed.
I didn't get you through a conversion event, a sign-up, a newsletter, something to make you realize that there's actual value here.
I look at this as all about brand.
If we're successful, then yeah, we can have more signups and more demo requests.
And in the world of B2B software,
MQLs, SQLs, like throw a million acronyms at people, right?
Yeah.
But at the end of the day, if you didn't have a good quality user experience, you're going to forget Apollo ever existed.
Or worse, you're going to look at Apollo and go, yeah, they're all right.
Um, but no, we're we're all about making sure that you have the best user experience that you can through this content, through this data, through CRO, and making sure that you're not getting lost, making sure that you're not wasting your time, um, making sure that we're
not convoluted in our messaging.
Um because you know in the B2B space, not naming names here, um, but that's pretty it's easy to fall into that trap.
Yeah.
Um so it's a big emphasis on like what what's gonna make a quality user experience.
I know this is a cheat answer because it's kind of the same answer as before.
Um but
Showing 201–220 of 523 · page 11 of 27
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