Shaun Hinklein

speaker
523 appearances 5 recordings 1 series first heard Aug 2025 last heard Aug 2025

Shaun Hinklein’s voice in public audio — every appearance, attributed to the second.

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Appearances

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You're like a hundred percent correct.
It's not just about keywords.
Um, keywords are a leading indicator at this point.
I think they've kind of always been, but let's just, you know, it's all good.
Right.
Um the way that we're really using it, I think, most effectively is by taking advantage of what we've had, which is like we've had this data, we've had this giant D B of billions and billions of records, and we want to extract value to our use like for
Our users from these records.
So the real way that we're using it is to figure out those data points that you just said, like best time to call a CMO.
If you're a VP of sales and you're selling to lawyers, when do you want to talk to these lawyers?
What subject line in your email is the best?
What's the word count?
Um, how many follow-ups do you need?
What kind of sequences or AI uh power-up uh should you be using?
And conversely, if you're
Targeting certain industries, what are the no-nos?
You know, like what are the things?
Hey, don't email this person three times, they'll just block you immediately.
These are things that we are discovering using Pythia.
And Pythia is our internal LLM tool.
It's an internal tool that allows us to look at all of these records, uh, scrub for PII, of course, and then understand, you know, like if someone's targeting a certain industry or if they're selling.
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