Shaun Shirazian

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359 appearances 1 recordings 1 series first heard Jun 2026 last heard 30 Jun

Shaun Shirazian’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.

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STR Global Unlocked with Simon Lehmann · 038: Short-Term Rentals Are Entering Their Most Dangerous Era | Shaun Shirazian · 30 Jun 2026 podcast

Now, I know depending on your location and depending on how uh much uh it is a location where repeat travelers come on a frequent basis, like a ski resort and these these sorts of things.

things, then you can shoot much higher than that.

Right.

If it, if it is a location and a property where repeat bookings are are common, then shoot higher, like 50%.

Um, yeah, we have many, many of our customers that are 75% direct bookings, but it's taken some time.

But I think an initial goal is shooting for is 20 to 30%.

Yep.

I think it it's it's similar to the point I shared earlier as far as this one two punch, right?

They both play a role in your overall bookings.

OTAs being an incredible source of of first time bookings for you as a as a host, as an operator, and then your direct channel being a great follow on for for repeat visits and repeat um guests to come back and and book direct.

And so I think they both both

play a role in in helping you do that.

Number one, they're they they deliver an incredible guest experience and then that's sets them apart.

Number two, they're really good about staying in contact with guests that have stayed with them, you know, reaching out to them in the future, offering discounts, um, you know, suggestioning to come back for whether it's an event that's in the in the city or what that what that uh what that might be.

Uh and so these are a couple of things that they just do do a great job of of doing.

But ultimately that number one point, I know keep I keep on harping it, but the delivering exceptional guest experience will not only drive the likelihood of that guest to come back, but it'll drive the likelihood of that guest to tell their friends and family about that place as well.

Yep.

So I'll definitely touch on that.

I wanna I wanna uh uh piggyback on one one thing you just brought up, which is an excellent uh point, right?

On the um guest experience and how STRs, especially after COVID, were able to get so many, you know, hotel travelers into the STRs.

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