Shawn French

what story did I want to tell my son?

How did I want to lead?

So for me, it was that he dangled the carrot because he knew how much I love being a father.

He knew how much I love my son.

He was, I think, about a year at the time.

He's like, what are you going to tell your kid or your future kids?

That you quit something.

And so for me, that mindset shift, it was immediate.

There's no way on God's green earth am I ever going to tell my children that I quit doing something because it was hard.

I think people need to like you.

They got to understand that they can be comfortable around you, that you're not going to judge them for certain things that they say.

In sales, it's really big because let's face it, paychecks may not have been the best product out there all the time.

It may not have been the cheapest, but when people make emotional buys, they buy the person that they're working with because they feel comfortable, they like them, or they can trust them.

And so I've taken those same principles into the podcasting career is what I do now 100% of the time and

And it's just really what it is.

People listen to the show because they either like me or they stumbled into me and they stay or leave for either not liking me or really liking the authenticity piece of it, which is the latter part of your question.

In a world where everybody's talking about being authentic, I pride myself on actually being authentic.

And I'm going to show up how I show up.

And I'm going to say what I feel.

But I'm also going to do it with empathy.