Simeon Brown

This is what we've been banging on about for about a year.

You go back sort of mid-2010s or so.

When people were facing, as a business, higher pricing pressures themselves, what did they do?

The first thing they looked at was efficiencies.

How can we try and figure this out within the business?

whereas now more of the default position seems to be, well, I've been whacked with higher input costs, therefore I'm going to pass them on.

Now, I'm not saying that that's wrong in business, but it really is a change of tune from, say, a decade ago.

But well done to Christchurch Airport.

They need to upgrade that teleprompter.

It still doesn't.

Yeah, we did a bunch of stuff.

We started with parody music videos, which is something we don't do anymore.

It's not profitable.

But we pivoted to getting into short form.

But we pivoted pretty hard into comedy sketches quite early, like two or three years into it.

We literally found there was a tech store called Playtech that allowed us to film there after hours while the manager was still there tinkering in the back.

Do you know what it was?

It was when we were really committed to a schedule.

We were briefly discussing the algorithm on YouTube before.

Yeah.