Simon Squibb

Most people want to be successful, all your listeners, by asking to put up their hands and say, who wants to be successful?

Everyone's listening right now because they do.

They want to make their lives better in all sorts of ways.

The truth is the only way you make your life better is needing it, but you can fabricate it.

So what happened to me next?

Okay, so I started this gardening company.

I asked someone for help because I didn't know what I was doing.

And they said they would only help me if I paid them.

And that was my first experience with a course selling model.

And they said to me something I'll never forget.

They said, if you don't pay, you don't pay attention.

And I remember thinking with all my might, like, listen, I'm desperate for knowledge.

I don't know what I'm doing.

I will pay attention.

This pay to pay attention is not true.

It's pain that makes people pay attention is what I discover later.

If you give people pain.

then they pay attention.

Sometimes money can be a little bit of pain, but the truth is I had pain.

I needed that knowledge and it wouldn't help me unless I paid them.