Soeren Brogaard
speaker
160 appearances
1 recordings
1 series
first heard Mar 2022
last heard Mar 2022
Soeren Brogaard’s voice in public audio — every appearance, attributed to the second.
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Appearances
to when something in the production line or in the supply chain goes wrong or is delayed, it basically affects everything.
So there's a high degree of complexity and there's also quite a low level of investment in IT and in software and technology in general.
And if you double click on the space that we serve, which we will come back to, but if you just look at machine manufacturers' OEMs, the caterpillars, the cometos, the Volvos of this world.
their percent of revenue in core R and D and research is below two percent.
And it comes out of a industry that is really almost built around single digit margins.
And the way to recoup a single digit market or margin business is that you charge for unforeseen or basically changes uh that is unforeseen and you charge really big for that.
You ac basically recoup your business model.
from things that were not fought through or changes basically.
That has sort of created a negative spiral over the last uh ten, fifteen, twenty years.
The good news is that there is a lot of focus on this.
In fact, uh the inflow of investment.
In construction tech, certainly also around the large players on digitizing the entire ecosystem around the machine is really uh taking on.
And we are seeing an uptake of more than 13% in the general sort of tech spend leading up to 2023, which actually ranks construction the fifth highest sort of incremental spender in IT and
crosses pierce.
So
Things are changing and that's the wave that track unit is uh riding on.
Yeah, so what we fundamentally do is uh we connect equipment and we do that through a mean of what is referred to as telematics.
And telematics it sounds very sophisticated, but it's basically a sim card and a satellite connection like you have it on your
on your cell phone just without display.
We wire that to the brain of the machine and basically suck out as much data as we humanly can while that machine is standing still and while it's operating.
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