Sophie Logan
speaker
379 appearances
5 recordings
1 series
first heard Jul 2026
last heard 10 Jul
Sophie Logan’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Jul 2026 with 5.
Appearances
There's always gonna be someone in the network who's been through it and can give you that advice as well.
So um
Yeah, it's not always easy to have those conversations with your manager or your team.
Sometimes you do need to go externally to try and get an unbiased kind of opinion of it.
I mean, I'm of course gonna say yes.
I think with all you know, with any career, especially in search marketing, it was
We've been around long enough, our jobs are always gonna be on the line.
Like, you know, PBC won't exist in five years, blah, blah, blah.
That we've we've heard it all before.
Voice search is gonna take over, no one's gonna type anything.
Can you remember that?
Like, look at us now, we're fine.
Um, I think nowadays it is more of that kind of like building on your strategic side.
you know, because we've got so much automation going on, it's less of that manual nitty gritty stuff and a bit more of the strategic side, stakeholder management.
Oh, that could be a full time job trying to keep your stakeholders happy, right?
You know, r your reporting, your attribution, you know, the things that actually do need human intervention, either in terms of work or just communication, those jobs will always exist.
So I think, you know, someone getting into those roles now, it's thinking about those types of things and not necessarily just what you're doing in the accounts or whether tools or in the platforms.
It's everything that goes alongside of it.
Even just such a bit of business knowledge is always useful to have as well, you know, understanding what, you know
the CEO is talking about when he's talking about all these KPIs and goals and stuff like that.
Showing 261–280 of 379 · page 14 of 19
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