Stan Golovchuk
speaker
100 appearances
1 recordings
1 series
first heard Oct 2024
last heard Oct 2024
Stan Golovchuk’s voice in public audio — every appearance, attributed to the second.
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Appearances
As granular as how to save for your wedding or how to set a budget, topics about retirement and taxes, even topics on online safety and how to understand if a website is legit.
That's really important, especially for people who maybe are comparing a lot of different types of financial instruments across a lot of different types of websites.
Right.
You know, you don't always know if a certain marketplace or a certain website is actually safe and legitimate.
And those are the questions that people are typing into Google.
And because of our broad knowledge across financial topics, we're able to actually write authoritative content and target keywords, basically across a range of financial lessons and thought leadership.
Yeah.
So because we have websites across the Europe and in the United States, we are writing material and writing articles in a dozen different languages and doing keyword research for each individual country.
And occasionally what we find is that an article or a subject on our Dutch website overperforms beyond maybe our initial expectations.
hypothetically, like maybe we wrote, someone decided to write an article about how to save money to buy your first car and it starts drawing thousands of impressions, hundreds or thousands of clicks.
Those are lessons that we try to leverage to actually replicate success in different markets as well.
And one of the nice things I think about scaling content across languages is that's where AI and other digital tools actually make it a lot easier to do at scale.
So for instance, if you have a website that exists in multiple languages or maybe you have a business that operates in multiple languages and you have a piece of content in one location or in one language that does really well, finding similar content
topics or phrases or questions that people might be focused on in English or whatever might be a way to actually replicate that success and pretty much take safer bets when investing the time into actually writing something new.
One of the fun parts about working in organic content and SEO in this industry is that it is highly competitive in ways that maybe may not be intuitive at first.
So we are ranking against individual banks.
We're ranking against large financial institutions.
Sometimes we're ranking against just other thought leaders in our space that maybe they're not a financial institution themselves, but they have developed
expertise and authority on financial topics like a news or media publication.
So we have to do a ton of competitive analysis just to understand what other people are writing about that actually resonates with consumers in general or a broad audience.
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