Stan Golovchuk
speaker
100 appearances
1 recordings
1 series
first heard Oct 2024
last heard Oct 2024
Stan Golovchuk’s voice in public audio — every appearance, attributed to the second.
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Appearances
And I think that, again, is where competitive analysis and identifying content opportunities is so critical.
And I think that's just good practice for any SEO who has a strong relationship with the content production side of their organic strategy.
Sometimes a page could do really well for a while, search volume changes for that page's target keyword, search for 10 changes based on a litany of factors, and that page will decline over time and would benefit from a refresh rate.
Google lets the C pages be refreshed and renewed from time to time.
And I think that's a good way to actually stay ahead of consumer expectations, truly on any topic.
It doesn't have to be financial.
It could be e-commerce.
It could be B2B.
And look, sometimes it's trial and error.
You try to write something because you think it'll work and it doesn't.
It's not without its value, but...
You try to use that pitch maybe for something else.
Maybe it could be part of a campaign for another marketing channel.
Maybe it could just be a mechanism for additional internal linking.
Maybe it's something you use for A-B testing and you actually benefit from the fact that it doesn't get a lot of organic traffic and you can do tests on that website just to see if it adjusts conversions, click-through rate, bounce rate, whatever.
And you celebrate the good, you move on from the bad, you try to learn from it.
If you can squeeze a little bit more juice out of it, all the better.
But it's a marathon.
And in every marathon, there's the good miles and the bad miles.
And you try to focus on those good ones and get past the bad ones as quickly as possible.
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