Steffen Hedebrandt
speaker
116 appearances
1 recordings
1 series
first heard Apr 2025
last heard Apr 2025
Steffen Hedebrandt’s voice in public audio — every appearance, attributed to the second.
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Appearances
Thank you, Tyson.
And I can definitely hear you frequently go to Germany in the way you say Steffen.
Yeah,
Yeah, happy to, Tyson.
And maybe I should just take a step back and try to explain attribution a little bit less technical than the word itself.
So as a kid growing up, I was playing computer games as many other kids.
And a lot of times you'd see that there would be cheat codes for these computer games.
So you type in something to the computer game and you get extra powers or extra energy or something like that.
And to me, the cheat codes for business to be successful at work is really knowing what works and what doesn't work.
So what the word attribution just means for me is that you're able to explain how are we winning customers?
Which paths do they take?
What things can we replicate?
So I'm just deeply curious about that.
what are the cheat codes out there for B2B?
And the cheat codes for B2B very much comes in the form of shape of knowing the accounts that you win, they look at this ad, they go search and land on this page, they end up buying six months later and so on.
So it's a kind of a pursuit of trying to understand what's going on in B2B when we win deals.
And SEO was actually my first love in marketing.
So I've had my fair share of work in this industry.
And the reason why it was my first love was that I came out of university working for this vintage music instrument platform back 15 or more years ago, maybe actually more, where we were.
It was kind of one of these places where you could sign up as a vendor that had music instruments in your shop, and then we would list them.
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