Stephen Olmon

speaker

3,186 appearances 31 recordings 1 series first heard Mar 2026 last heard 5 Aug

Stephen Olmon’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 31 in all, peaking in Jun 2026 with 8.

Appearances

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Entry & Exit - Inside the Security & Fire Industry · Security Company Marketing That Actually Works in 2026 (SEO, AI & Lead Generation) · 15 May 2026 podcast

Um, I would say it's even more utilized that consumers are looking at those reviews. voice-verified

It's relevant for both, but um, there's definitely a difference. voice-verified

You know, obviously we are uh we've talked a lot that we're more kind of commercially focused. voice-verified

We still do serve um hundreds of residential customers every month, but um there are voice-verified

uh a bit of a different strategy. voice-verified

Um, you know, if I was selling pest control to homeowners, I'd probably be running meta ads all day long, every day, just scaling that really hard. voice-verified

Um whereas since we're focused more commercially, which I I'm gonna go into kind of uh a couple other channels here in a second, um that might be different. voice-verified

So um, you know, what else is working? voice-verified

So we and and you can kind of speak to this because you've helped own some of it, but um we have long kind of uh voice-verified

looked for uh data that maybe people aren't finding or getting themselves typically or utilizing for um new businesses or just businesses that may be relevant for us. voice-verified

So we have had kind of a um whether we've done it through a vendor or we've now doing it ourselves, like uh going outbound, kind of outbound cold email or outbound calling, trying to identify new prospects. voice-verified

It will send in marketing emails too. voice-verified

Yeah. voice-verified

I would say two things come to mind. voice-verified

Um, one, we've because we are more commercially focused, we we've tested on the residential side some direct mail. voice-verified

Didn't really get a lot of results from that. voice-verified

I think if you are a heavily focused or entirely focused residential security company, residential alarm. voice-verified

Then that makes a lot of sense. voice-verified

Um, and that really comes down to probably the creative that is actually like the design and the call to action in like an offer that you might be making. voice-verified

And that's just kind of like an ABC test, right? voice-verified

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