Stephen Olmon

speaker

3,186 appearances 31 recordings 1 series first heard Mar 2026 last heard 5 Aug

Stephen Olmon’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 31 in all, peaking in Jun 2026 with 8.

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Yeah. voice-verified

And then um last year we tried to run a Google Ads, paid uh Google Ads test and we just weren't quite set for it. voice-verified

Like we didn't have enough tracking and plays. voice-verified

I don't think we had voice-verified

planned that campaign with enough kind of rigor and testing. voice-verified

And so after a couple months we said, hey, let's stop. voice-verified

Let's slow this down. voice-verified

I think later this year we're gonna go back to that. voice-verified

We're in a better place from a technology and tracking perspective and can do that with a little more depth. voice-verified

Um and so I do think that commercial security companies can win on paid, but voice-verified

you have to be really disciplined and have like all of the tracking set up from day one to be able to voice-verified

um get enough ROI out of it. voice-verified

So we'll come back to that one for sure. voice-verified

And then if you're more residentially focused, I do think you should be using Google LSAs. voice-verified

Um and and that's really true of any residential uh kind of home services type business. voice-verified

I think LSAs have to kind of be a part of your mix uh from a marketing channel perspective. voice-verified

Um and then the the last thing I'll say is um voice-verified

None of it's gonna work if you're not tracking it. voice-verified

Yeah. voice-verified

Like typically like you're just not gonna win here if you're not watching it, testing it, improving it. voice-verified

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