Steve Greenblatt

And this is really revolutionary and something that we know hasn't been done to this extent.

Others have done more things.

things that are creative and less standardized from what you think of in an AV system.

Joe, let's just start by talking about what are some of the things that you learned in going through this process?

What were some things that were eye-opening and maybe some of the challenges that you faced?

It's fantastic because I think what you're doing is a lot of what people have talked about and a lot of the ideas that have been put out there.

You're making the marketers really smile right now because a lot of people have been talking about these possibilities for a long time.

Not many have been doing them.

You know, James and I had a previous episode where we talked about building control and, you know, we've talked about all the things that you can do, but it's about actually going about and taking that plunge and doing it.

James, do you want to share a little bit maybe about from another perspective, there are risks involved in going down this road and certainly you have to be able to have the confidence in knowing that you can pull it out.

And a lot of people, I think, tend to stick with the more routine and the more out of the box or the more proven solutions because of that.

What are your thoughts?

I definitely agree with you there.

And it's taking risks, knowing what you can and can't do, and being able to stretch yourself and having the resources to be able to back that, which is, I think, where I want to go with Joe.

And obviously, you're the man behind the curtain.

And you're the one that your name and your reputation is on the line in being able to pull this through.

How do you go about knowing that you have the right team in place that can do this?

Because the engineer in me says, this is all great, but somebody actually has to do it.

Everything you're saying are great, great leadership conversations.

And it's something that everybody has their situation where they can parallel to, but it can be nerve wracking when you give that type of trust to others, not to say that you don't believe in them, but they have to come through and you may not have much influence over it.