Thomas Peham

speaker
382 appearances 5 recordings 1 series first heard Feb 2026 last heard 27 Feb

Thomas Peham’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
5 · Feb OctJan 26AprJulnow

Recordings per month over the last 12 months — 5 in all, peaking in Feb 2026 with 5.

Appearances

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We now see this big shift towards brand, which one makes it exciting for brand marketing teams and brand in general.
But two, also basically means we need to cut down those team silos and all work together towards the sh the same goal, right?
No matter if it's SEO.
SEO teams or or brand slash PR teams.
That's kind of why I'm not it's it's not SEO is not that for sure not, but it's also not this is also not SEO personally.
It's also not
Yeah, I mean it it's gonna be interesting, right?
I mean we're pretty early on with with the whole ad announcement from from Open EI, so uh I'm be I'll be super curious to see what exactly OpenEI releases in terms of data and insights.
Um I believe there has to be something like I mean obviously we we all we all um uh enjoy the the ad managers from from Google and the insights w would get there.
So I'd
I believe there is more data coming directly from OpenEI, there has to be.
Um, but I at least to my knowledge, OpenEI hasn't revealed a whole lot on how that's gonna look like.
So um, but for sure, the more insights we'll get directly from OpenEye, the better it will be for us as as marketers in general.
But yeah, let's see how the next couple of weeks look like uh with the rollout of the whole advertisement programme.
Yeah.
Mm yeah, I mean, great question.
I I think integrations very frankly speaking happened organically, meaning they happened by demand, right?
So when when we launched and I think we launched the first product iteration, end of twenty twenty four, we were actually approached by SEMrush, right?
So SEMrush, um big SEO vendor now acquired by Adobe, reached out to us and was like, Well, we really like what you guys are building.
should shouldn't we talk partnerships, right?
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