Thomas Peham

speaker

382 appearances 5 recordings 1 series first heard Feb 2026 last heard 27 Feb

Thomas Peham’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Feb 2026 with 5.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · How AI search is reshaping visibility: from rankings to mentions · 23 Feb 2026 podcast

So we we had a few conversations with SEMrush and ultimately, long story short, in January last year, January 2025, we we launched uh and announced our tech partnership with SEMrush.

We launched in their app marketplace an ecosystem and um since then have been have been working with SEMrush as an as an SEO tool, right?

For us, it was a natural fit.

I think the same thing um happened where on the Samrush side, right?

It felt like a natural fit for them as well.

Um because at the end of the day, going back to the point earlier, it's not I don't wanna treat EI search as a silo, right?

I wanna um obviously we all um engage in Google, we all use ChatGPT and those systems.

Uh we wanna make sure that data insights also flow between those systems.

So that's one

One partnership, actually the very first partnership that that happened beginning of 2025.

Um later last year, we also announced partnerships with on the tech side of things, with Press Ranger as a press release distribution service, because we basically saw the impact uh of PR, right?

And how our customers were seeking for future-proof PR solutions that helped them do better PR and

And and urban media, right?

So again, it helped it happened because um our customers needed a a tighter play, a tighter integration between the analytics layer that would come from Autal EI, and the PR outreach that would come from a solution like Press Ranger.

Um, same thing with content, right?

We announced a partnership with Storyblock as a modern headless CMS because of that, right?

Because we

You would realize um like Storyblock that lots a big impact on performance is coming from on page content and um how content governments and yeah also content updates would help to perform better on JetGBT.

So we announced that and we're also actively working on other content partnerships and CMS integrations.

There are also certain AI um content generation.

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