Thomas Peham

speaker

382 appearances 5 recordings 1 series first heard Feb 2026 last heard 27 Feb

Thomas Peham’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Feb 2026 with 5.

Appearances

newest first · ▶ plays the moment

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · How AI search is reshaping visibility: from rankings to mentions · 23 Feb 2026 podcast

tools out there like um newsroom.ai who are very specialized in the editorial process.

They work with lots of publishers and newsrooms, right?

So we would team up because their clients and customers would also need would need an analytics layer and our clients who are who are in the publishing industry would also need a uh a tool like theirs um to to get the job done.

So as you can hear

already from from those couple of examples, we always look for tech partnerships where we can provide better value to our marketing team seeking seeking for a fully fledged end-to-end process, right?

And again, we're not building out everything, but we rather look for partners um where we can integrate, where we can team up to to help our marketing teams, content teams do a better job on on that.

Yeah.

I mean I I think the most underlooked factor is entity recognition, right?

And what what do I mean by that?

Um the the reason why we're building out those integrations and partnerships is also because we've been as marketers, we've been really copy pasting content from one place to another, right?

There is maybe there is an a product page on our website and an about page on our

website managed in the CMS.

At the same thing, every press release has a certain um certain about us page as well, a certain about us paragraph as well, right?

On the community platforms, obviously it's a bit harder to control how how we be how we are being portrayed and how we are um basically being described as as a product or as a brand.

But all of those systems um that I also mentioned earlier have

Product descriptions on us in there, company descriptions in us in there.

And what we've been seeing is if that's not harmonized, if that's not cohesive across basically across the internet, then Jack GPT has a harder time recognizing who we really are and what we really do.

So and that's just one factor, right?

So if we if we look at that ecosystem, I think uh for me it's a lot about brand harmonization.

brand auditing and how we as a brand and how our products show up on all of those different places.

Showing 281–300 of 382 · page 15 of 20