Thomas Peham

speaker

382 appearances 5 recordings 1 series first heard Feb 2026 last heard 27 Feb

Thomas Peham’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Feb 2026 with 5.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · How AI search is reshaping visibility: from rankings to mentions · 23 Feb 2026 podcast

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So I think the biggest myth is that it's it's not influenzable um and we can't do anything about it.

We can definitely do anything we can definitely do something about it.

I recommend everybody to to to one familiarize yourself with those engines, how they work technically fundamentally, and B um either start your own um

um POCs, your own experiments um to to learn firsthand because every industry will provide different insights, will cite different websites, um, will show you different products and um yeah, so it's it's getting uh it's about getting first hand experience in the first place and um not being too too focused on on that myth, let's say.

Mm.

I mean, one thing to avoid is growing too quickly, hiring too quickly, right?

Um, I think thanks to AI and all the yeah, the the the the current times we live in, I'm I'm a big believer in doing things that don't scale in the first place.

And only once you found product markets fit, you can scale, right?

You can hire a team, you can build out different functions.

specialists and experts and and do all of that fun part.

But do things that don't scale, right?

Um is something that where where maybe some founders rather directly jump into hiring spending, outsourcing, um, without fully figuring out the the the whole challenge um beforehand themselves.

Oh, that's a good question.

So um I think it depends if you are uh bootstrapped or receiped, but I mean obviously we are a product led business, right?

So in our case, um we we brought in sales rather late and only after we as founders would be able to sell enterprise deals, right?

Um I think you need to sell as a founding team.

yourself first before you bring on board first sales executives, account executives and whatnot.

But um I mean it obviously depends on on on uh are you bootstrapped are UVC backed or not.

But that's how I would approach it, right?

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