Thomas Peham

speaker

382 appearances 5 recordings 1 series first heard Feb 2026 last heard 27 Feb

Thomas Peham’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Feb 2026 with 5.

Appearances

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · How AI search is reshaping visibility: from rankings to mentions · 23 Feb 2026 podcast

Only only going back to the comment earlier, only if you've done it yourself firsthand and you found techniques and you have a belief that it it is it is

scalable then bring bring in people, bring in and I love it.

I love it.

Bring in bring in your sales team.

But you need to do the hard part first yourself.

percent about you you have to care about getting mentioned, right?

Um and I can give you

Well, I mean let let me think about an example, right?

I mean if if I have to choose between um getting getting my website linked and referenced sided versus my brand mentions, I would always opt for brand mentions because um the there's bus more business impact there, right?

Uh if I i I could optimize if I'm a sports brand, right, selling

Running shoes.

I I could probably optimize um my my website to be cited and referenced slash linked for how does marathon training work, right?

Or what is a good marathon training plan by positioning myself as an expert having content on site for that topic.

Does that influence the business in the same manner as getting mentioned as a product when people search for

Probably not, right?

So I'll always opt for

brand mentions because when there are brand mentions, um it is getting more eyeballs, it is getting higher attention within those AI answers.

Whoo, that's a good one.

Wikipedia is still a hard nut to crack for many teams as well.

So um we saw big impact.

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