Thomas Peham

speaker

382 appearances 5 recordings 1 series first heard Feb 2026 last heard 27 Feb

Thomas Peham’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Feb 2026 with 5.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · How AI search is reshaping visibility: from rankings to mentions · 23 Feb 2026 podcast

So we didn't have a Wikipedia page ourselves, for example, twelve months ago.

We we we launched one, we created one I I think about seven, eight months ago, and we we saw some good impact there.

Um so I think marketers not really utilizing the the visibility that

But you could get um a Wikipedia presence for a Wikipedia page.

Uh-huh.

Another good one.

Um I'm inclined to say non, Jordan.

Um and I love it.

I love it.

But um Yeah, I mean I I said right, I'm a I'm a business driven marketer and um right now I if I'm rebuilding a CEO um KPI or metric then it's probably the the impression, the impression share I would

get on Google.

I tend to to to look at also Google more as a brand building exercise, as a brand building channel, due to all the changes that we've been experiencing in the Google ecosystem, right?

You mentioned some in the intro, right?

We most businesses saw a decline of organic traffic.

I really believe that's not coming back.

So if my SEO dashboard vanishes, then I I don't want to

built back that KPI because I don't think it's it's it's worth m potentially even going after it in the first place.

Yeah.

Right.

But I still I'm still interested in the impressions, the impression share I would get in on Google overall.

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