Thomas Peham

speaker

382 appearances 5 recordings 1 series first heard Feb 2026 last heard 27 Feb

Thomas Peham’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Feb 2026 with 5.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · How AI search is reshaping visibility: from rankings to mentions · 23 Feb 2026 podcast

And when when we set out and when we built

Otterly eye, it was clear for us that at the end of the day we we want to provide the best solution that would help us get the job done as marketers.

So, what is the job that we need to get done as brands and as marketers in this space?

It is about optimizing our brands to be better found on on ChatGPT and the iSearch engines, right?

How do we do that?

We need to go through a couple of steps.

One, we need to research an ID8 on the

The topics we want to track and optimize for in the first place.

This is already a big limitation and challenge for many marketing teams out there that historically we've been all tracking Google keywords, we might have content plans and topic clusters, but since consumers use those platforms fundamentally different, we we rather not think about prompts, right?

And how we how we show up for for those different prompts.

So understanding and ideating

what those prompts actually should be in the first place is something we help as a product, as a tool, right?

I think we were one of the first ones who introduced an EI prompt research tool and we we constantly make it better, right?

Um to hold the hands of our marketers and give them a tool where they can ideate, find and categorize and organize um the respective search prompts they want to track in the first place in the different markets.

In the different product categories, in the different languages and whatnot.

So that's really step one of the user journey.

Step two, it's about analytics, right?

Yes, there are many visibility trackers out there.

All of them have some sort of maybe APR-based approach or front-end approach, or but I think at the end of the day, what's super important is data quality, right?

We and we've invested a lot of time, money and

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