Thomas Peham

speaker

382 appearances 5 recordings 1 series first heard Feb 2026 last heard 27 Feb

Thomas Peham’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Feb 2026 with 5.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · How AI search is reshaping visibility: from rankings to mentions · 23 Feb 2026 podcast

energy and optimizing the data accuracy and quality.

I keep saying we we we want to be the best in class, providing you with the most objective and most neutral insights on how you perform, for example, on ChatGPT, right?

Because at the end of the day, only if you can trust the data as a marketing team, you can then start optimizing, right?

So um on the analytics side of things, um I think we've done a great tech job

and and that and at the end of the day we want to make it easy for marketing teams to understand how do I show up right now as a brand on JetGPT, on Google as the hour of you and so on and so forth.

And how do I benchmark against my competitors there, right?

Against their product lines and whatnot.

But at the same time, I mean we all want to understand where ChatGPT and others are pulling in the sources from.

So analyzing the citations, diving deeper on the the the the website sources and whatnot, and providing easy ways where you can already see how you also perform as a website compared to your competitor websites is kind of the second key area we've been we've been super super lazy.

Yeah.

I mean it is a distinct category in my mind because it's it's a distinct channel, right?

Those ER search engines fundamentally work differently for us as consumers.

Um and also the the optimization techniques are I mean, are SEO influenced, but it's not only about SEO.

So it is a dedicated category because we're looking at those dedicated channels as as new emerging channels.

So I'd like to keep comparing

it to social media, right?

Many, many years ago, um, social media emerged as a dedicated category and we would see social media monitoring, analytics, optimization tools emerging there as well, right?

Um and it's the same thing with EISearch, right?

EISearch as a whole is a is a new category and each platform in itself, ChatGPT, Cloud, Gemini, they all have different mechanics that will also make us optimize on a channel by channel basis.

So that's one.

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