Thomas Peham

speaker

382 appearances 5 recordings 1 series first heard Feb 2026 last heard 27 Feb

Thomas Peham’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Feb 2026 with 5.

Appearances

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · How AI search is reshaping visibility: from rankings to mentions · 23 Feb 2026 podcast

I think the second factor to your SEO tool comparison.

I think SEO tools per se obviously have historically been pretty much focused towards

organic performance on Google.

And historically those SEO tools most often, quite frankly, have lived in the silo, right?

I personally worked in many marketing teams where we would rely on many, many of those great SEO tools out there, but mo most often the data was not directly connected to our business critical Martec infrastructure, let's say, right?

And I'm personally hoping that we we don't go into the same

Not sure if it's a mistake, but into the same direction that ER search and EI search tools will live in their own side law because at the end of the day, I believe it requires uh overall go to market play, meaning we also need to connect the systems.

Um w and this is also one of the reasons why we as a vendor, as a tool vendor, are actively working on technology partnerships and integrations, because I truly believe

We as marketers can do a better job if if all of our systems are better connected um with each other, right?

I I think I'll at the end of the day, um, yes it is a market category dedicated because of those dedicated channels, but I'm hoping that we we we would also build out integrations and connectivity towards SEO tools, towards content platforms, CRM platforms and whatnot to to basically give our our marketers more and more context there,

Yeah.

Mm again, product focus.

We're we're product geeks, right?

And we we we're product geeks who who are our biggest critics ourselves, right?

So um I I think day in and day out, um our w we try to make the products better.

We try to make the products better for our marketing users and audiences and as practitioners of our own of our own product we we use it daily, we use it regularly and and

And we also are obsessed with all the different use cases and how our customers have been using it since right the beginning.

And I think that customer use case obsession helped us grow so quickly in in with our setup.

And I mean the recognitions um I think speak for themselves, right?

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