Thomas Peham
speaker
382 appearances
5 recordings
1 series
first heard Feb 2026
last heard 27 Feb
Thomas Peham’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Feb 2026 with 5.
Appearances
If if if people are enjoying and getting uh value from the system, they will recommend the system to other colleagues.
to other people in their network and I th I guess that's how we ultimately um also caught the attention from from Gartner and others, right?
And um yeah, I guess in that sense there's no there's no secret sauce in how we earned that recognition in itself rather than being obsessed over a product and and making the product better really.
Yeah.
I mean product defining features and in in that category.
Um I obviously the first one is is end to end tracking, right?
And what do I mean by that that?
Right now we're still in in an infancy where most marketing teams do not track end to end performance, meaning how do I show up
On Chibiti as a brand
To all the way towards someone making a purchase decision on on my platform on my website, right?
So I think the end-to-end tracking is is super hard still today, but it's something that's that's solvable and will be solved by by vendors in that space.
So we need a system that tracks end-to-end how do I show up as a brand.
Ultimately, how m how do bots engage on my websites?
How do agents engage on my
website engage with my content, right?
I think that's a whole new analytics layer that we we we as a community, we as a as an industry haven't really unlocked.
I can tell you from our own example that as of today, we see when I look back at the last 14 days, we see about 15% of our total traffic already being coming from agents, AI agents, right?
Be it agents acting on behalf of my
user or a chat GPT search bot, right?
Doing its own research and and building up um their own index.
Showing 141–160 of 382 · page 8 of 20
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