Thomas Peham

speaker

382 appearances 5 recordings 1 series first heard Feb 2026 last heard 27 Feb

Thomas Peham’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Feb 2026 with 5.

Appearances

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · How AI search is reshaping visibility: from rankings to mentions · 23 Feb 2026 podcast

So um I think we need to unlock that as an industry as well, right?

And then last but not least, how do we tie that back to our CRM data?

How do we die that back to our revenue data, right?

And I think that's that's a big challenge, but it's something we're gonna see emerging in the next 12 months, I believe, from an end-to-end tracking

perspective.

So that's one.

Obviously the second factor is optimization, right?

So what do we need to do?

What what are the actions?

What are the tactics?

What are the playbooks we can do, be it on page, tech, or off page, in order to improve, in order to have more brand mentions, better brand mentions but on JetGBT and ultimately drive more business impact.

So I I think that's the second big pillar.

That that's gonna be quite industry defining and um it's gonna be quite interesting.

Yeah.

Mm.

Uh I I I think focus is already the trigger word, right?

So yes, we we don't have those deep pockets compared to some Z M B C backed startups.

So um for sure it's about focus, right?

And asking ourselves daily, weekly, where's the biggest pressure um on our customer side, on our marketing teams we work with that we can help them with, right?

And um I I'm not a big believer in

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