Tim Sanders

speaker
603 appearances 5 recordings 1 series first heard Feb 2026 last heard 13 Feb

Tim Sanders’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months
5 · Feb OctJan 26AprJulnow

Recordings per month over the last 12 months — 5 in all, peaking in Feb 2026 with 5.

Appearances

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Many returns, I mean many, like the majority of returns for for a purchase recommendation, don't link to the vendor unless the vendor's in a shopping deal with OpenAI.
They'll link to the proof point, the review site, the Gartner report, the blogger, because again, they're trying to avoid a regrettable purchase and they want to make sure that you are satisfied with your purchase.
So a lot of times what we're seeing is we get the traffic that the vendor used to.
get an organic search.
And so, and but the traffic that comes to us from language models is much higher conviction.
They're much further down to cognitive process.
Correct.
So then if they come to a software vendor's profile on G2 out of that environment to read the reviews and then they click to go to the software vendor, the vendors are telling us much higher closing rate, much higher mobility traffic.
So so anyway, that's the long and the short of it is
that the the user doesn't trust enough to then stop the session, go to the trouble of looking up the vendor side and contacting the sales people, but they still do some verification work and click through on that piece of the puzzle.
And the other thing too, I'm I'm gonna add is that G2 is beginning to add in addition to reviews, we're gonna be adding more and more benchmark.
data that actually measures things like hallucination rates and tool call reliability and other such technical metrics for agents.
And um because agents is a fast growing category.
So we're seeing that that layer is going to be really important as well for the verification where models are going to love benchmarks.
They already do uh when they recommend um different uh AI solutions.
Yeah.
No, it's fascinating.
And and and so let's think about it this way.
I'm sure if you've ever seen the Brian Johnston Don't Die documentary, you follow any of this stuff, you hear people talk about the difference between a biological age and the calendar age.
But calendar age is like, you know, I'm whatever years old based on the calendar biological age is like I'm whatever years old based on like my bio statistics.
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