Tim Sanders
speaker
603 appearances
5 recordings
1 series
first heard Feb 2026
last heard 13 Feb
Tim Sanders’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Feb 2026 with 5.
Appearances
Right.
So those aren't always the same.
One of the ways to think about the buyer journey is
Research indicates that when the buyer comes to you d as a software seller.
They're coming to you earlier from a calendar standpoint, earlier in the process, but from a cognitive standpoint, they're much further along.
So it used to be because of how long it took to like do the Google Blue Link Hell and then build the short list and have the meetings and arrive at the three and then actually go contact the three.
That might have been like a 13 day process, but now it's a three day process.
So three days in they're talking to the vendor, but they're 90% through the bundle, meaning they've already got a shortlist.
They've already got a rubric for how they're going to decide.
And they're just trying to do some tiebreaking.
That's what we see when you think about event.
So that person.
is
not they're they're fresher so they haven't started to experience fatigue so they are going to respond more to novel offers that may not necessarily be part of verification works what makes all the sense in the world that you're seeing them signing up for webinars and newsletters because they're fresher in the process and have more bandwidth to give it.
They're actually still curious.
Like like and nothing kills curiosity like time.
So when you're further along in a calendar basis in a buying cycle, by the time you get to the vendor you're like, damn it, just give me the the contact information.
at this point and so tired of the subject.
So I think that's a fascinating thing to think about is the difference between one buyer journey.
calendar age versus cognitive age, because we do know that if you're using the model for synthesis, you're just much further along cognitively.
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